This is the inspiring true story of Richard Montañez who as a Frito Lay janitor disrupted the food industry by channeling his Mexican heritage to turn Flamin’ Hot Cheetos from a snack into an iconic global pop culture phenomenon.
Flamin’ Hot
This is the inspiring true story of Richard Montañez who as a Frito Lay janitor disrupted the food industry by channeling his Mexican heritage to turn Flamin’ Hot Cheetos from a snack into an iconic global pop culture phenomenon.